Medición Virtual de Pies Mediante APP de Realidad Aumentada Bajo Diseño Deasing Thinking

Resumen

El trabajo presenta el registro del diseño de una app para la medición virtual de pies mediante realidad aumentada. La aplicación permitirá dar solución a la problemática de las comercializadoras de calzado online por las devoluciones. Éstas devoluciones no siempre son por consecuencias de baja calidad del producto, sino por el desconocimiento de las medidas de los pies de los clientes al momento de realizar una compra online, ocasionando una mala experiencia en su compra. Se concluye que en el diseño de este tipo de app exitosos están asociados con la Inteligencia Artificial (IA), el Big Data, y la realidad aumentada que se incorpore en ellas. Se aporta evidencia empírica de la versatilidad eficiencia de la técnica Deasing Thinking al lograr una APP con un nivel de efectividad del 93%

In the present applied research work, the design of an app for the virtual measurement of feet through augmented reality is recorded. The design of the application will allow you to solve the problem that online shoe marketers currently present due to returns. It was evidenced that the causes of the returns are not always due to the low quality of the product, but due to the lack of knowledge of the measurements of the customers’ feet when making an online purchase, causing a bad experience in their purchase, loss of your time and expenses. Finally, it is concluded that in the design of this type of app the elements that allow an APP to calculate the appropriate size are Artificial Intelligence (AI), Big Data, and the augmented reality that is incorporated into them, evidence is also provided Empirical analysis of the versatility and efficiency of the Deasing Thinking technique by achieving an APP with an effectiveness level of 93% that measures the foot and determines the size in 4 measurement standards.